EVENT contributors: the industry’s best and brightest
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Michael Barnett is a social marketing entrepreneur and the CEO of InGo, a company driven by a new vision for event marketing: creating advocates by empowering attendees to engage their friends with events they love, with the goal of making events more fun and more social. He studied at Virginia Tech, with a brief break to intern in Parliament for MP Nigel Waterson.
Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.
David Brull has over 15 years of experience in sales and marketing for brands, associations, and agencies. He is Vice President, Global Accounts for kubik, a leader in the exhibit and event marketing industry.
Michelle Bruno, MPC, tells stories at eventtechbrief.com, gives opinions at forkintheroadblog.com, and quietly smiles when blog posts, white papers, and articles she has written appear on her clients’ websites and in trade publications.
Denise Capello heads up the Business Development department for RAI Amsterdam. She is an experienced hospitality and event industry practitioner with a passion for people and our industry. She joined RAI Amsterdam in 2005 and has been engaged in a variety of commercial roles.
Jannat Choudhury is Marketing Manager at the International Association of Exhibitions and Events (IAEE). She manages various marketing initiatives and works with all departments on marketing-related initiatives. Because of her unique name, she is known as Jannat the Astronaut around the office.
Jim Curry, Owner of Exhibitor Smarts, heads a specialist agency working alongside exhibition organizers and suppliers to create strategies and initiatives to improve exhibitor acquisition, engagement, growth and retention. Jim is also blogs and comments frequently on the EMEA exhibition industry.
Jessica Finnerty, CEM, is Meetings and Events Manager at the Auto Care Association, where she helps produce several large annual events, most notably the Automotive Aftermarket Product Expo (AAPEX). She also serves as liaison to the Auto Care Association Events Committee.
Caitlin Fox is vice president and account strategist for events at mdg, a 60-person agency with offices in Southern California, Washington, D.C and Reston, VA. The only thing she loves more than tapping into the marketing brilliance around her, is sharing what she’s learned.
Michael Hart is a business consultant and writer who focuses on the events industry. As a journalist, Hart has covered the tradeshow and events business since 2002, first as editor-in-chief of Tradeshow Week and more recently as executive editor of Expo. He also has held editorial positions in the past at the Los Angeles Times and Los Angeles Business Journal.
Michael Hatch is a results-driven sales and marketing consultant with over 30 years’ experience working with exhibit and event industry leaders, including AT&T, Salesforce and a,2z Inc. He is also a veteran entrepreneur who specializes in launching technology start-ups and new products.
Robert Hughes is CEO of the New Hughes Group. Before founding the firm, he ran a company dedicated to providing portable exhibits, inventing and patenting one of today’s most popular display systems. He is now focused on making shows predictably profitable for both exhibitors and organizers.
Bob James serves as managing editor of EVENT. He president of Bob & David James, an event-oriented ad agency serving associations and publishers, and managing director of DARE, a new C-level marketing conference focused on the B2B event spend. Bob also produces the popular blog Goodly
Elizabeth Johnson is director of content marketing at Frost Miller. After more than a decade in the event industry, she is an experienced content and social media marketer and well-rounded writer whose passion is exploring cutting-edge marketing tactics.
Jo-Anne Kelleway is Founder & CEO of Info Salons Group, one of the leading registration and database companies throughout Greater Asia, Australia, China and the Middle East. Info Salons serves over 750 events a year worldwide, assisting Reed, UBM, Informa, Diversified, and other large organizers. She is also a former IAEE board member.
Carl Landau, Grand Poobah of Super Niche Media Event, produces five annual events targeting decision-makers at niche media companies. He has made millions starting and selling niche magazines, conferences and tradeshows in both the B2B and B2C space.
Caroline Meyers is Director, Corporate Communications, for MC². Her years as a magazine art director, web designer, public relations practitioner and ad agency creative director give her a unique perspective on marketing communications–vital to her clients pre-, at and post-show.
Steve Parker is vice president, sales and marketing, at Jamestown, New York-based Digitell. He oversees both sales and marketing and assists in the financial and strategic operations of the company. He has broad expertise promoting and selling information services and managing large sales organizations.
Silvia Pellegrini is a vlogger, blogger and reporter. She is the Managing Director of Events Uncovered TV, an innovative space for event experts to discuss, learn and share their knowledge of the event industry. To date, she has produced more than 300 episodes of Events Uncovered TV.
Don Peppers is co-founder of CX Speakers and the Peppers & Rogers Group. For more than 25 years, he has been a leading authority on customer experience strategies. To read more of Don’s blogs, go to www.lnkd.in/donpeppers or visit www.cxspeakers.com.
Rossi Ralenkotter is President/CEO of the Las Vegas Convention and Visitors Authority. He is responsible for marketing Las Vegas and Southern Nevada as the world’s most desirable destination for leisure and business travel. Under his leadership, the Authority launched the most successful branding campaign in tourism history, “What happens here, stays here.™”
Trisha Richards is a multiple award-winning business communicator and freelance writer with a fun, creative flair. She specializes in trade journalism, marketing and corporate communications content, meetings and events, and event technology. She spent 10 years as the communications specialist for Freeman Audio Visual Canada.
Edward Segal has a diversified background as a public relations and public affairs consultant. He is a former association executive and columnist for The Wall Street Journal’s StartUpJournal.com, and the author of Getting Your 15 Minutes of Fame (Wiley) and Profit by Publicity (iUniverse).
Gary Shapiro is president and CEO of the Consumer Technology association (CTA)™, the US trade association representing more than 2,200 consumer technology companies, and author of The New York Times best-selling books, Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses and The Comeback: How Innovation Will Restore the American Dream.
Scott Schenker has over 30 years’ experience in marketing including strategy, creativity, and project management. He has executed hundreds of programs in numerous industries and across all channels. From Line Producer to Sr. Vice President, Asia Pacific to General Manager at Microsoft, he has worked extensively in EMEA, Asia Pacific, and the Americas.
Gary Slack, founder and chief experience officer of global B2B marketing agency Slack and Company, has handled attendee and exhibitor marketing for a number of major shows. A past BMA national chairman, in 2016 he was the inaugural inductee into the ANA’s B2B Hall of Fame.
Ruth Stevens is a renowned expert in customer acquisition and retention, and the author of Trade Show and Event Marketing and Maximizing Lead Generation: The Complete Guide for B2B Marketers. She is a consultant and teacher at Columbia University. Before becoming an independent consultant, Ruth worked for IBM, Ziff-Davis, and Time Warner.