trade show

Let’s Get Physical

May 20, 2016 // 0 Comments

By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]

F2F Going Strong in B2B

May 8, 2014 // 0 Comments

A recent CEIR study, Changing Environment of Exhibitions Study, once again validated the high value and strong ROI provided to companies who participate in [...]

Approaching Visitors

November 19, 2013 // 1 Comment

by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then [...]