The War Between Brick and Mortar and eCommerce Retailers – Your Resource for Ideas on How to Enhance the Attendee Trade Show Experience
Enhance your attendees' experience at your show with these ideas from the retail industry and Amazon. [...]
CEIR
Grassroots Marketing: Engage All Your Stakeholders in Your Strategy
Word of mouth still beating out tweets and email. Utilize grassroots marketing for your events. [...]
Better Events, Not Just Better Technology
By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Tracking the Retention of Attendee Organizations
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, [...]
Let’s Get Physical
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
Befriend Data to Give Your Customers What They Truly Want
Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an [...]
What’s in the CEIR Research Pipeline for 2016?
By Nancy Drapeau, PRC, Research Director In a previous post, I provided an overview of research completed in 2015, now let me share research plans for this year, which by all [...]
CEIR 2015 Research in Review
By Nancy Drapeau, PRC, Research Director Another year has concluded. Hoping all of you had an enjoyable holiday season. Now it’s time to get back to business! CEIR [...]
Transforming One’s Trade Show – Call to Action to EVOLVE!
By Nancy Drapeau, PRC, Research Director, CEIR CEIR Predict was a phenomenal event this year. Presenters challenged attendees to push the boundaries of how they think about [...]
