EVENT - the CEIR Blog

Protecting an Organization’s Exhibit Investment from the Unexpected

May 21, 2013 // 0 Comments

This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR Given the devastating tornado yesterday in Oklahoma and the tornadoes last week in Texas, it is a good [...]

Do Exhibitions Offer Unique Value to Exhibitors?

May 17, 2013 // 0 Comments

This post written by Nancy Drapeau, PRC Research Director I’m feeling a little philosophical today. On this Friday morn, as I ruminate on the good fortune of working for [...]

Market to All Generations – Successfully

May 14, 2013 // 0 Comments

This post written by Nora Johnson, Market Research Analyst, Marketing Design Group As we look toward future exhibition marketing campaigns and messaging strategies, a [...]

Having Questions ‘Answered on the Spot’ a Unique Value of Physical Exhibitions

May 9, 2013 // 1 Comment

This post written by Nancy Drapeau, PRC Research Director CEIR has updated two studies in the past year furnishing current insights on what attendees want from exhibitions, [...]

Reverse Sequestration – Lessons for Government Departments on Alternative Approaches to Cost Containment

May 3, 2013 // 0 Comments

This post written by Doug Ducate, CEM, CMP President and CEO CEIR As major exhibitions grow and prosper and generate more and more revenue, it is only natural for organizers [...]

Reflections on Impact of Economy, Sequestration on Exhibitions

April 29, 2013 // 0 Comments

This post written by Doug Ducate, CEM, CMP President and CEO CEIR The CEIR Index Report with data from 2012 is now available. After enjoying a strong first half with a [...]

Association and Exhibition Model – Not So Dissimilar

April 19, 2013 // 0 Comments

This post written by Cathy Breden, CAE, CMP, Executive Director of CEIR http://www.fastcompany.com/3008159/driving-innovation/6-key-issues-facing-association-leaders A blog [...]

Organizer Compares Attendee Marketing Metrics with Attracting Attendee Report Benchmarks

April 11, 2013 // 0 Comments

By Vicki Hennin, Vice President of Strategic Marketing and Business Intelligence, Diversified Business Communications It was with great interest that I read CEIR’s recent [...]

Keeping Trade Exhibitions Alive is Like Marriage

April 6, 2013 // 4 Comments

This post written by Nancy Drapeau, PRC, Research Director of CEIR I am a fan of Traci Browne’s #ExpoChat. In her most recent session, the topic of the week was [...]

Two Best Practice Exhibitor Stories

April 3, 2013 // 0 Comments

This post written by Nancy Drapeau, PRC, Research Director of CEIR This year’s EXHIBITOR2013 was as much a learning opportunity for me as it was to promote CEIR studies and [...]