Event trends

4 Emerging Cities for Meeting and Event Destinations

September 2, 2018 // 0 Comments

It’s human nature to seek out the new, the unexplored, the lesser-known places in our world. Creative renewal and inspiration often happen in these new places, which draw even more people to them. These four cities are examples of destinations growing in popularity with meeting and event planners. They all have walkable downtowns, charming hospitality and enough individual personality to inspire attendees. [...]

Events and the Demands of a New Generation

August 26, 2018 // 0 Comments

While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors? [...]

Tomorrow and the Future

October 7, 2017 // 1 Comment

Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free.  Looking to the future, marketers have already [...]