Movie Theaters as B2B Event Venues: The Next Big Thing?
by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions [...]
Event trends
Is the Events Industry Disruption-Resistant?
by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent [...]
Autonomous Vehicles @ Events
by Scott Schenker The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, “The car is the [...]
Association Organizer, What If Your Attendees Stopped Coming?
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are [...]
4 Trends Disrupting Events
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]
Female Empowerment in the Exhibition Industry is a Numbers Game
by Michelle Bruno You would think that an industry in which the majority of the workforce is female would make an effort to advance women. That may or may not be the case in [...]
Why Face-to-Face Events Should Matter to B2B Marketers
by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of [...]
CEIR Rewind: A Look at 2016
by Jannat Choudhury Change is inevitable. From an unpredictable presidential election to a strategic shift in our own organization, CEIR has provided countless insights for [...]
Maybe, Finally, Big Data That Event Organizers Can Use
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
Destination Appeal: Selling & Delivering on an Impactful Host City Experience
by Trisha Richards Few would dispute the golden rule of marketing is know your audience. With millennials becoming the largest generation in the North American workforce last [...]
