Convention Center Evolution: Investing in Flexibility
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the [...]
Event trends
4 Emerging Cities for Meeting and Event Destinations
It’s human nature to seek out the new, the unexplored, the lesser-known places in our world. Creative renewal and inspiration often happen in these new places, which draw even more people to them. These four cities are examples of destinations growing in popularity with meeting and event planners. They all have walkable downtowns, charming hospitality and enough individual personality to inspire attendees. [...]
Events and the Demands of a New Generation
While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors? [...]
Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]
Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five [...]
Growth of International Trade Show Activity Outside the USA
By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world [...]
Prost! The German Report (Make Eye-contact, Please)
Find out how the German exhibition industry has set a growth record in 2016 [...]
Tomorrow and the Future
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already [...]
Event Technology in the Age of Bitcoin
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager [...]
CEIR Predict: Organizers Don Their Thinking Caps
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations [...]
