Event trends – CEIR Blog

Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention

July 15, 2018 // 0 Comments

By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

April 29, 2018 // 1 Comment

By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five [...]

Growth of International Trade Show Activity Outside the USA

April 8, 2018 // 1 Comment

By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world [...]

Prost! The German Report (Make Eye-contact, Please)

December 3, 2017 // 1 Comment

Find out how the German exhibition industry has set a growth record in 2016 [...]

Tomorrow and the Future

October 7, 2017 // 1 Comment

Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already [...]

Event Technology in the Age of Bitcoin

September 30, 2017 // 1 Comment

by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager [...]

CEIR Predict: Organizers Don Their Thinking Caps

September 18, 2017 // 1 Comment

by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations [...]

Events are a Means to an End

September 9, 2017 // 1 Comment

by David Nour I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my [...]

5 Steps to Take NOW to Make 2017 and Beyond a Success

August 19, 2017 // 1 Comment

by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book [...]

Movie Theaters as B2B Event Venues: The Next Big Thing?

July 29, 2017 // 1 Comment

by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions [...]