8 Ways Events Build Winning Influencer Marketing Campaigns
Elizabeth Johnson is founder and principal of glee Content Marketing where she helps clients with strategy, copywriting and social media. She can be reached at [...]
Event trends
B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of [...]
The Top 53 Live Events for Event Professionals in Europe, Canada, Australia and Mexico
By Tom Pick Here are even more of the best conferences and expositions worldwide focused on education, networking, technology, awards, and career development for event [...]
The Top 53 Live Events for Event Professionals in the U.S.
Are you planning which live events to attend in 2019? Guest contributor Tom Pick shares Part 1 of The Top 53 Live Events for Event Professionals to attend. [...]
Convention Center Evolution: Investing in Flexibility
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the [...]
4 Emerging Cities for Meeting and Event Destinations
It’s human nature to seek out the new, the unexplored, the lesser-known places in our world. Creative renewal and inspiration often happen in these new places, which draw even more people to them. These four cities are examples of destinations growing in popularity with meeting and event planners. They all have walkable downtowns, charming hospitality and enough individual personality to inspire attendees. [...]
Events and the Demands of a New Generation
While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors? [...]
Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]
Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five [...]
Growth of International Trade Show Activity Outside the USA
By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world [...]
