Event Tech: How to Make the Right Choices
Learn how to make the right choice in choosing event technology [...]
Event technology
Event Tech: How to Make the Right Choices
by Denise Capello Every modern event has an online segment which offers a huge potential reach in its own right. But how can you achieve a perfect synergy between the [...]
Cultivating the Next Generation of Live Event and Expo Professionals
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how [...]
Tomorrow and the Future
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already [...]
Event Technology in the Age of Bitcoin
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager [...]
Innovate Celebrate: How to Support Startups, the Foundation of Our Economy
by Gary Shapiro In many ways, the US economy is thriving in 2017: The unemployment rate is low, the stock market is breaking records and our economy is growing faster than at [...]
CEIR Predict: Organizers Don Their Thinking Caps
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations [...]
How to Increase Your Website’s Conversion Rate
by Andy Crestodina Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion [...]
5 Steps to Take NOW to Make 2017 and Beyond a Success
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
