Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Event technology
Recent Facebook Changes Mean More Opportunities for Event Marketers
by Elizabeth Johnson Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to [...]
A Survival Checklist for Organizers
by Denzil Rankine Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, [...]
Association Organizer, What If Your Attendees Stopped Coming?
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are [...]
Hosting the Perfect Event
by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most [...]
4 Trends Disrupting Events
by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]
Please Come In …
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]
Matchmaker, Matchmaker
by Jo-Anne Kelleway Matchmaker, matchmaker, Make me a match, Find me a find, Catch me a catch. Matchmaker, matchmaker Look through your book, And make me a perfect match. [...]
The Four Loves of Attendees
by Michael Barnett What’s your favorite industry event? It’s a simple question, but it’s a game changer for event marketers. If your attendees aren’t telling [...]
Maybe, Finally, Big Data That Event Organizers Can Use
by Michael Hart Hard to believe now, but three years ago the cutting-edge technology that vendors were pitching at IAEE’s Expo! Expo! was the mobile app. This year it was [...]
