CEIR Rewind: A Look at 2019
Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face [...]
Event research
CEIR Case Study: An Interview with Stephanie Chavez of The Trade Group
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
Why You Need Detailed Customer Profiles
By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales [...]
14 Incredible Women in Event Tech Talk About the Biggest Change Event Pros Will Have to Deal With in 2020
By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is [...]
Event Planning & Unpeeling the Cultural Onion
By Ingrid Rip A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Discussions about culture during the event planning process are important because you [...]
CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]
CEIR Case Study over Attendee ROI Playbook: An Interview with D. Bradley Kent of VisitDallas
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
CEIR Case Study: An Interview with Ilissa Hamilton of CNTV
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
The How, What and Which of Enterprise Event Marketing
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate [...]
Tips to Help Potential Attendees Justify Coming to Your Meeting
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the [...]
