Event research

Remember, Though the B2B Exhibitions Industry is Paused, It Is Resilient

April 6, 2020 // 0 Comments

By Nancy Drapeau, PRC, VP of Research, CEIR First of all, my heart goes out to our global community, stay safe. Thanks are in order for the bravery of all healthcare staff, [...]

CEIR Rewind: A Look at 2019

January 5, 2020 // 1 Comment

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face [...]

CEIR Case Study: An Interview with Stephanie Chavez of The Trade Group

December 15, 2019 // 0 Comments

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]

Why You Need Detailed Customer Profiles

December 8, 2019 // 0 Comments

By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales [...]

14 Incredible Women in Event Tech Talk About the Biggest Change Event Pros Will Have to Deal With in 2020

December 1, 2019 // 1 Comment

By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is [...]

Event Planning & Unpeeling the Cultural Onion

November 24, 2019 // 0 Comments

By Ingrid Rip A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Discussions about culture during the event planning process are important because you [...]

CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas

November 17, 2019 // 0 Comments

Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]

CEIR Case Study over Attendee ROI Playbook: An Interview with D. Bradley Kent of VisitDallas

October 20, 2019 // 1 Comment

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]

CEIR Case Study: An Interview with Ilissa Hamilton of CNTV

July 28, 2019 // 0 Comments

How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]

The How, What and Which of Enterprise Event Marketing

July 7, 2019 // 1 Comment

Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate [...]