Using Technology to Create Connections
CEIR VP of Research, Nancy Drapeau, PRC sat down with Marlys Arnold of Exhibit Marketers Cafe where she shared matchmaking and networking trends. [...]
Event research
The Evolution of Event Attendees
Attendees are, arguably, the most important part of the event ecosystem. Without attendees, we wouldn’t have exhibitors. Or revenue. Or jobs. Therefore, it’s imperative that we keep our fingers on the pulse of changing attendee sentiment so we know how to re-attract them to our events (and keep them coming back) as soon as it’s deemed safe to do so. [...]
The Value of Matchmaking Activities at B2B Exhibitions
With COVID-19 halting face-to-face interaction at B2B exhibitions, matching buyers and sellers is more important than ever. [...]
Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force
CEIR VP of Research, Nancy Drapeau, PRC and CEIR Economist Dr. Allen Shaw share exciting news that benefit show organizers! The Event Analyzer is getting revamped and will be released soon. Read what you can expect from this tool. [...]
The Importance of Research: Navigating COVID-19
It’s a bold new world for exhibitions and events. “We have so many unknowns in our environment right now that we just don’t know when events are going to [...]
Considerations for Riding the COVID-19 Wave and Avoiding a Wipe Out
CEIR's VP of Research, Nancy Drapeau, PRC is positive that B2B exhibitions will return. She shares critical data and insights on how to ride out the COVID-19 wave. [...]
Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two
In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series. [...]
Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One
Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series. [...]
B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?
By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. [...]
Remember, Though the B2B Exhibitions Industry is Paused, It Is Resilient
By Nancy Drapeau, PRC, VP of Research, CEIR First of all, my heart goes out to our global community, stay safe. Thanks are in order for the bravery of all healthcare staff, [...]
