Why You Need Detailed Customer Profiles
By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales [...]
Event research
14 Incredible Women in Event Tech Talk About the Biggest Change Event Pros Will Have to Deal With in 2020
By Tom Pick Event professionals use many different words to describer their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is [...]
Event Planning & Unpeeling the Cultural Onion
By Ingrid Rip A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Discussions about culture during the event planning process are important because you [...]
CEIR Case Study over Head of Marketing Insights: An Interview with D. Bradley Kent of VisitDallas
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case [...]
CEIR Case Study over Attendee ROI Playbook: An Interview with D. Bradley Kent of VisitDallas
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
CEIR Case Study: An Interview with Ilissa Hamilton of CNTV
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
The How, What and Which of Enterprise Event Marketing
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate [...]
Tips to Help Potential Attendees Justify Coming to Your Meeting
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the [...]
CEIR Case Study: An Interview with Kim Palastro of Pittcon
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]
CEIR Case Study: An Interview with D. Bradley Kent of VisitDallas
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury [...]
