Event research

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

November 1, 2020 // 1 Comment

CEIR VP of Research, Nancy Drapeau, PRC and CEIR Economist Dr. Allen Shaw share exciting news that benefit show organizers! The Event Analyzer is getting revamped and will be released soon. Read what you can expect from this tool. [...]

The Importance of Research: Navigating COVID-19

October 11, 2020 // 1 Comment

It’s a bold new world for exhibitions and events. “We have so many unknowns in our environment right now that we just don’t know when events are going to [...]

Considerations for Riding the COVID-19 Wave and Avoiding a Wipe Out

August 30, 2020 // 1 Comment

CEIR's VP of Research, Nancy Drapeau, PRC is positive that B2B exhibitions will return. She shares critical data and insights on how to ride out the COVID-19 wave. [...]

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

July 12, 2020 // 1 Comment

In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series. [...]

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

July 5, 2020 // 2 Comments

Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series. [...]

B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?

June 7, 2020 // 1 Comment

By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. [...]

Event research

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

The Importance of Research: Navigating COVID-19

Considerations for Riding the COVID-19 Wave and Avoiding a Wipe Out

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?

Remember, Though the B2B Exhibitions Industry is Paused, It Is Resilient

CEIR Rewind: A Look at 2019

CEIR Case Study: An Interview with Stephanie Chavez of The Trade Group

Why You Need Detailed Customer Profiles