What Does it Mean to be GDPR Ready?
GDPR is already in effect, but have you made all the necessary precautions? Read the deep-dive analysis on GDPR by Michael Doane of CadmiumCD. [...]
Event research
You Can’t Have Too Much Event Intel
Read how Wendy Holliday of PLM World uses the free CEIR tool - Event Performance Analyzer to benchmark her event! [...]
Attendee Growth Hack Part One: Methodical Approach
Create a methodical data-driven plan that creates huge value and gains for not only you, but your entire audience [...]
CEIR Predict: Organizers Don Their Thinking Caps
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations [...]
5 Steps to Take NOW to Make 2017 and Beyond a Success
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Association Organizer, What If Your Attendees Stopped Coming?
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are [...]
At Last, Penny-Pinching Catches Up with Association Organizers
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]
Exhibition Objectives & The Paradox of Choice
By Jim Curry In a study for one organizer, I listed 57 broad business objectives that exhibitions could deliver for their exhibitor clients. Fifty-seven. I used it as an [...]
