CEIR Case Study: An Interview with Ilissa Hamilton of CNTV
How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or [...]
Event research
The How, What and Which of Enterprise Event Marketing
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate [...]
Tips to Help Potential Attendees Justify Coming to Your Meeting
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the [...]
CEIR Case Study: An Interview with Kim Palastro of Pittcon
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]
CEIR Case Study: An Interview with D. Bradley Kent of VisitDallas
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury [...]
Exhibit House Survey on Trade Show Marketing & Technology: Perspectives, Roles & Preferences
Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. [...]
B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of [...]
CEIR’s Event Performance Analyzer
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to [...]
Convention Center Evolution: Investing in Flexibility
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the [...]
How ALA Automated Logistics Management for Their Annual Conference
By: Michael Doane, Marketing Manager, CadmiumCD The American Library Association (ALA) is the oldest and largest library association in the world. Roughly 20,000 librarians [...]
