event marketing

F2F: The Killer App in B2B

June 4, 2017 // 1 Comment

by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again and again in [...]

4 Trends Disrupting Events

May 7, 2017 // 1 Comment

by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]

Please Come In …

April 24, 2017 // 1 Comment

by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]