event marketing – CEIR Blog

What You Need to Know About the New Ways of Marketing Your Events

May 15, 2022 // 0 Comments

How has event marketing changed due to COVID-19? Read the write-up on the previously held #IAEE webinar, “Event Marketing, Then and Now: 10 Ways COVID-19 Has Changed the Future of Attendee Acquisition.” [...]

Using CEIR Data – A Marketer’s Perspective on Planning in 2022

February 20, 2022 // 0 Comments

How does one marketer use CEIR data for planning during uncertain times. Find out here. [...]

Marketing in a Pandemic-Focused World

June 28, 2020 // 1 Comment

By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think [...]

A New Spin on Audience Engagement

June 14, 2020 // 1 Comment

If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration. [...]

CEIR Rewind: A Look at 2019

January 5, 2020 // 1 Comment

Despite the international trade war with the United States and other countries and concerns over the rise of digital offerings that could potentially replace face-to-face [...]

Why You Need Detailed Customer Profiles

December 8, 2019 // 0 Comments

By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales [...]

14 Incredible Women in Event Tech Talk About the Biggest Change Event Pros Will Have to Deal With in 2020

December 1, 2019 // 1 Comment

By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is [...]

Tips for Communicating with Your Event Safety and Security Team

November 4, 2019 // 1 Comment

By Jessie States A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Accessing and sharing information among various event, venue, agencies and [...]

9 Ways to Drive Media Interest for Your Event

September 29, 2019 // 0 Comments

By Nikolay Novoselov A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published on our affiliate site [...]

The Biggest Overlooked Thing You Need To Succeed At Trade Shows

August 25, 2019 // 1 Comment

By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts [...]