event marketing

What is Marketing?

November 12, 2017 // 1 Comment

by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, [...]

Exhibition Trolls

November 4, 2017 // 1 Comment

by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a [...]

Tomorrow and the Future

October 7, 2017 // 1 Comment

Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free.  Looking to the future, marketers have already [...]