Did you Learn about Trade Show Marketing in College?
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & [...]
event marketing
Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats
By Tom Pick, Independent B2B Digital Marketing Consultant It’s fascinating that with all the attention being lavished on topics like artificial intelligence (AI), [...]
Grassroots Marketing: Engage All Your Stakeholders in Your Strategy
Word of mouth still beating out tweets and email. Utilize grassroots marketing for your events. [...]
My Favorite Marketing Definitions
What does marketing mean to you? Here are 9 great definitions of marketing. [...]
What is Marketing?
by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, [...]
Exhibition Trolls
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a [...]
Cultivating the Next Generation of Live Event and Expo Professionals
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how [...]
Tomorrow and the Future
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already [...]
CEIR Predict: Organizers Don Their Thinking Caps
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations [...]
Events: We Love You. You’re Perfect. Now Change!
by Carl Landau Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great! It’s a Kudos Fest. But, let’s admit, [...]
