Is Your Event App Just a Gated Social Media Channel?
By Mike Doane When an attendee first opens your app, what do they see? What options are they given? Many will receive an experience identical to Twitter or Facebook. A large [...]
event marketing
Considering Disabilities When Designing Inclusive Events
By Tracy Stuckrath A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL You’ve just arrived at the hotel for your company’s sales [...]
Crisis Communications: The Most Important Tweet
By Danalynne Wheeler Menegus A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published by Corporateeventnews.com.] When [...]
The How, What and Which of Enterprise Event Marketing
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate [...]
How To Develop a Learning Strategy For Association Meetings and Events
John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase [...]
4 Ways to Build Anticipation for Your Next Event
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions [...]
Maximizing Sponsorships
Sponsorships aren't just for the big exhibiting companies. Increase your brand awareness and booth traffic by maximizing sponsorships. [...]
Tips to Help Potential Attendees Justify Coming to Your Meeting
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the [...]
5 Tools to Transform Social Media into a Lead Generator
Barbara Rozgonyi publishes http://www.wiredPRworks.com, an award-winning blog about how to attract attention, build business and captivate communities. Barbara co-founded [...]
Sponsorship Trend: Activations vs. Exhibits
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, [...]
