Sponsorship Trend: Activations vs. Exhibits
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, [...]
event marketing
An Events Tactical Guide to Digital Attendee Marketing
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her [...]
7 Steps to Event Marketing Magic
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the [...]
8 Ways Events Build Winning Influencer Marketing Campaigns
Elizabeth Johnson is founder and principal of glee Content Marketing where she helps clients with strategy, copywriting and social media. She can be reached at [...]
7 Reasons to Host Trade Show Promotional Activities
Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. [...]
Mission-led Event Marketing – How to Build Greater Attendee Resonance (and Repeat Attendance)
By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely [...]
Instagram: 2019’s ‘IT’ Social Media Tool for Event Marketing
By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social [...]
4 Ways a Marketing Partner Enhances Internal Efforts and How to Find the Right One
It’s usually a no-brainer to outsource event registration, mobile app design and more. But outsourcing marketing services isn’t so straightforward. Organizations often debate whether to spend money on external resources or handle it all in-house. [...]
Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]
Attendee Growth Hack Part Three: Referrals & VIP Programs
Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]
