event marketing – CEIR Blog

Mission-led Event Marketing – How to Build Greater Attendee Resonance (and Repeat Attendance)

December 30, 2018 // 1 Comment

By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely [...]

Instagram: 2019’s ‘IT’ Social Media Tool for Event Marketing

December 23, 2018 // 1 Comment

By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social [...]

4 Ways a Marketing Partner Enhances Internal Efforts and How to Find the Right One

September 9, 2018 // 0 Comments

It’s usually a no-brainer to outsource event registration, mobile app design and more. But outsourcing marketing services isn’t so straightforward. Organizations often debate whether to spend money on external resources or handle it all in-house. [...]

Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention

July 15, 2018 // 0 Comments

By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]

Attendee Growth Hack Part Three: Referrals & VIP Programs

July 8, 2018 // 0 Comments

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]

Attendee Growth Hack Part Two: Marketing & Sales Multi-Prong Approach

July 1, 2018 // 0 Comments

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]

Did you Learn about Trade Show Marketing in College?

June 3, 2018 // 1 Comment

By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & [...]

Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats

April 1, 2018 // 4 Comments

By Tom Pick, Independent B2B Digital Marketing Consultant It’s fascinating that with all the attention being lavished on topics like artificial intelligence (AI), [...]