Cultivating the Next Generation of Live Event and Expo Professionals
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how [...]
event marketing
Tomorrow and the Future
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already [...]
CEIR Predict: Organizers Don Their Thinking Caps
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations [...]
Events: We Love You. You’re Perfect. Now Change!
by Carl Landau Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great! It’s a Kudos Fest. But, let’s admit, [...]
How to Increase Your Website’s Conversion Rate
by Andy Crestodina Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion [...]
5 Steps to Take NOW to Make 2017 and Beyond a Success
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book [...]
The Importance of a Personal Touch
by Jessica Finnerty In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal [...]
Recent Facebook Changes Mean More Opportunities for Event Marketers
by Elizabeth Johnson Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to [...]
A Survival Checklist for Organizers
by Denzil Rankine Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, [...]
Is the Events Industry Disruption-Resistant?
by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent [...]
