event marketing – CEIR Blog

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

June 17, 2017 // 1 Comment

by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business [...]

Who’s in charge? Sales? Marketing? Neither?

June 11, 2017 // 0 Comments

by Caroline Meyers It is all too common to find sales and marketing—the two most influential departments in a corporation—at odds with each other. In our industry, we see [...]

F2F: The Killer App in B2B

June 4, 2017 // 1 Comment

by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again and again in [...]

Association Organizer, What If Your Attendees Stopped Coming?

May 27, 2017 // 1 Comment

by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are [...]

Boring Exhibitor Sales Brochures

May 21, 2017 // 1 Comment

by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and [...]

Hosting the Perfect Event

May 14, 2017 // 1 Comment

by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most [...]

4 Trends Disrupting Events

May 7, 2017 // 1 Comment

by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]

2 Golden Rules for Writing Tradeshow Marketing Emails

May 1, 2017 // 1 Comment

by Elizabeth Johnson In college I had an economics professor who decided to bring a whistle to class one day so that he could blow the whistle before making an important [...]

Please Come In …

April 24, 2017 // 1 Comment

by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]

Why Face-to-Face Events Should Matter to B2B Marketers

April 10, 2017 // 0 Comments

by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of [...]