event marketing – CEIR Blog

Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention

July 15, 2018 // 0 Comments

By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]

Attendee Growth Hack Part Three: Referrals & VIP Programs

July 8, 2018 // 0 Comments

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]

Attendee Growth Hack Part Two: Marketing & Sales Multi-Prong Approach

July 1, 2018 // 0 Comments

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]

Did you Learn about Trade Show Marketing in College?

June 3, 2018 // 1 Comment

By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & [...]

Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats

April 1, 2018 // 3 Comments

By Tom Pick, Independent B2B Digital Marketing Consultant It’s fascinating that with all the attention being lavished on topics like artificial intelligence (AI), [...]

Grassroots Marketing: Engage All Your Stakeholders in Your Strategy

December 10, 2017 // 0 Comments

Word of mouth still beating out tweets and email. Utilize grassroots marketing for your events. [...]

My Favorite Marketing Definitions

November 19, 2017 // 1 Comment

What does marketing mean to you? Here are 9 great definitions of marketing. [...]

What is Marketing?

November 12, 2017 // 1 Comment

by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, [...]

Exhibition Trolls

November 4, 2017 // 1 Comment

by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a [...]

Cultivating the Next Generation of Live Event and Expo Professionals

October 14, 2017 // 0 Comments

by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how [...]