Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
Event management
The Importance of a Personal Touch
by Jessica Finnerty In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal [...]
Should an Event Owner Always be Ready for a Sale?
by Toni Corvi Piela Should an event owner “always be ready for a sale?” If so, what does that entail? When the Reed Exhibitions’ corporate development team [...]
Movie Theaters as B2B Event Venues: The Next Big Thing?
by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions [...]
A Survival Checklist for Organizers
by Denzil Rankine Every day I speak to event organizers about what they need to do to grow and evolve and how they can achieve measurable returns on their investments. So, [...]
Is the Events Industry Disruption-Resistant?
by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent [...]
Autonomous Vehicles @ Events
by Scott Schenker The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, “The car is the [...]
Maximizing the Value Attendees Get From Your Event
by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years [...]
Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.
by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business [...]
Who’s in charge? Sales? Marketing? Neither?
by Caroline Meyers It is all too common to find sales and marketing—the two most influential departments in a corporation—at odds with each other. In our industry, we see [...]
