Event management – CEIR Blog

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

June 17, 2017 // 1 Comment

by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business [...]

Who’s in charge? Sales? Marketing? Neither?

June 11, 2017 // 0 Comments

by Caroline Meyers It is all too common to find sales and marketing—the two most influential departments in a corporation—at odds with each other. In our industry, we see [...]

Association Organizer, What If Your Attendees Stopped Coming?

May 27, 2017 // 1 Comment

by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are [...]

Boring Exhibitor Sales Brochures

May 21, 2017 // 1 Comment

by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and [...]

Hosting the Perfect Event

May 14, 2017 // 1 Comment

by Carl Landau As a seasoned veteran in the niche event world, I’ve pretty much seen it all. What event organizers should do, mistakes to avoid, and most [...]

4 Trends Disrupting Events

May 7, 2017 // 1 Comment

by Michael Barnett Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore [...]

The Trade Show Director Never Saw It Coming

April 3, 2017 // 4 Comments

Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he [...]

At Last, Penny-Pinching Catches Up with Association Organizers

March 11, 2017 // 3 Comments

by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]

25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End

March 6, 2017 // 1 Comment

by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]

Whose Show is It, Anyway?

February 13, 2017 // 3 Comments

by Robert Hughes Whose show is it, anyway!? After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors [...]