Let’s Go Outside!
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences [...]
Event management
Exhibiting Abroad: Don’t Pretend It’s the Same! 8 Tips to Adapt U.S. Exhibiting Strategies for the International Stage
Marketing tactics and exhibit designs that are effective in one country don’t always work in another. [...]
Event Measurement: Unlocking the Mystery of Motivation
Even with all this data, though, let’s face it: we often don’t deeply understand the motivations, emotions and visceral reactions to the experiences we create. [...]
How Tradeshows Can Use Online Communities to Be More Effective
Events provide valuable face-to-face marketing and networking, but we all know the connections made at tradeshows don’t always turn into long-term opportunities. New [...]
As You Plan Your Event, Don’t Forget the Forest
by Rossi Ralenkotter Event planners have countless things to plan and execute to produce a successful show. Venues, hotels, exhibitors, attendees are all part of the equation [...]
Stop the Madness! Quit Packing Your Event’s Agenda with Panels!
Focus on the best experience for your attendees and not what's easiest to organize [...]
How to Draw a Crowd
4 Steps to Draw a Crowd at Your Event [...]
Better Events, Not Just Better Technology
By Sam Lippman You don’t have to be in the prediction business to safely predict event organizers will see a proliferation of amazing technology introductions over the next [...]
Exhibition Trolls
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a [...]
Event Tech: How to Make the Right Choices
by Denise Capello Every modern event has an online segment which offers a huge potential reach in its own right. But how can you achieve a perfect synergy between the [...]
