Offer Value, Not Gimmicks
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things [...]
Event life
Spring Cleaning for Exhibitors
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host As the weather warms and flowers begin to [...]
The Harmony of Blending
By Jason Hensel Those struggling with work-life balance may be better off blending the two—a mindset that is growing more popular with working professionals. A SPECIAL [...]
5 Tips for Speaking Confidently and Persuasively With Undecided Stakeholders
By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders [...]
The War Between Brick and Mortar and eCommerce Retailers – Your Resource for Ideas on How to Enhance the Attendee Trade Show Experience
Enhance your attendees' experience at your show with these ideas from the retail industry and Amazon. [...]
Exhibition Trolls
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a [...]
Cultivating the Next Generation of Live Event and Expo Professionals
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how [...]
Events are a Means to an End
by David Nour I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my [...]
5 Steps to Take NOW to Make 2017 and Beyond a Success
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with a good book [...]
The Importance of a Personal Touch
by Jessica Finnerty In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal [...]
