Event design

Events and the Demands of a New Generation

August 26, 2018 // 0 Comments

While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors? [...]

Success Strategies for Small Exhibits

July 22, 2018 // 1 Comment

Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be! [...]

Let’s Go Outside!

April 22, 2018 // 1 Comment

By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences [...]