You Can’t Have Too Much Event Intel
Read how Wendy Holliday of PLM World uses the free CEIR tool - Event Performance Analyzer to benchmark her event! [...]
CEIR
Success Strategies for Small Exhibits
Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be! [...]
Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention
By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and [...]
Attendee Growth Hack Part Three: Referrals & VIP Programs
Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]
Attendee Growth Hack Part Two: Marketing & Sales Multi-Prong Approach
Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage. [...]
Attendee Growth Hack Part One: Methodical Approach
Create a methodical data-driven plan that creates huge value and gains for not only you, but your entire audience [...]
Competing and Winning with Growth Strategies
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where stores can compete [...]
Integration Challenges: Sharing Data Is All About Communication
Technology can significantly help streamline and simplify a meeting planner’s life, but communication between different technologies needs to be structured so that the business objectives are achieved. [...]
CEIR Sneak Peek Luncheon – A Smorgasbord of Insights on Trends Influencing Marketing and Impact on B2B Exhibitions
Missed out on the CEIR Sneak Peek session at #ExpoExpo? Read what research CEIR has in store for marketers in the exhibitions industry! [...]
The Great Reinvention
By Cathy Breden, CAE, CMP There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In this age [...]
