Competing and Winning with Growth Strategies
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where stores can compete [...]
CEIR
Integration Challenges: Sharing Data Is All About Communication
Technology can significantly help streamline and simplify a meeting planner’s life, but communication between different technologies needs to be structured so that the business objectives are achieved. [...]
CEIR Sneak Peek Luncheon – A Smorgasbord of Insights on Trends Influencing Marketing and Impact on B2B Exhibitions
Missed out on the CEIR Sneak Peek session at #ExpoExpo? Read what research CEIR has in store for marketers in the exhibitions industry! [...]
The Great Reinvention
By Cathy Breden, CAE, CMP There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In this age [...]
How Tradeshows Can Use Online Communities to Be More Effective
Events provide valuable face-to-face marketing and networking, but we all know the connections made at tradeshows don’t always turn into long-term opportunities. New [...]
CEIR Rewind: A Look at 2017
Take a look back at all the research and tools that were released in 2017! [...]
Prost! The German Report (Make Eye-contact, Please)
Find out how the German exhibition industry has set a growth record in 2016 [...]
My Favorite Marketing Definitions
What does marketing mean to you? Here are 9 great definitions of marketing. [...]
Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
CEIR Predict Recap: Commentary by CEIR President & CEO, Brian Casey, CEM
Summarized by CEIR Research Director, Nancy Drapeau, PRC During a record breaking Predict Conference in Washington, D.C. on September 14-15, 2016 the conference kicked off [...]
