Death of the Trade Show Channel? Don’t Count on It….
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does [...]
CEIR
CEIR Predict Recap: Commentary by CEIR President & CEO, Brian Casey, CEM
Summarized by CEIR Research Director, Nancy Drapeau, PRC During a record breaking Predict Conference in Washington, D.C. on September 14-15, 2016 the conference kicked off [...]
Let’s Get Physical
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or [...]
Befriend Data to Give Your Customers What They Truly Want
Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an [...]
What’s in the CEIR Research Pipeline for 2016?
By Nancy Drapeau, PRC, Research Director In a previous post, I provided an overview of research completed in 2015, now let me share research plans for this year, which by all [...]
CEIR 2015 Research in Review
By Nancy Drapeau, PRC, Research Director Another year has concluded. Hoping all of you had an enjoyable holiday season. Now it’s time to get back to business! CEIR [...]
