Trade Show Organizers Say the Future Is Hybrid
Northstar Meetings Group shares valuable insights from Report One of the newly released Global Event Trends series. [...]
Articles by Editorial Staff
What’s Next for the Expositions and Trade Show Business in 2021?
2020 hasn't been kind to the exhibitions industry and there may be rejoicing for the year to end. Don Neal of 360 Live Media shares his thoughts what the future may hold for the exhibitions industry. [...]
The Evolution of Event Attendees
Attendees are, arguably, the most important part of the event ecosystem. Without attendees, we wouldn’t have exhibitors. Or revenue. Or jobs. Therefore, it’s imperative that we keep our fingers on the pulse of changing attendee sentiment so we know how to re-attract them to our events (and keep them coming back) as soon as it’s deemed safe to do so. [...]
The Value of Matchmaking Activities at B2B Exhibitions
With COVID-19 halting face-to-face interaction at B2B exhibitions, matching buyers and sellers is more important than ever. [...]
Creating the New Normal for Events
Returning to in-person events will likely look different than it has in the past, but fortunately, YOU have the ability to lead the path and establish what the new normal can look like. [...]
Winning Strategy is IT Strategy
As the pace of change quickens with every year, leadership decisions become even more fundamental to survival. This article by Brian Scott of ClearTone Consulting takes a brief view of this challenge through the lens of information technology. [...]
The 3 Most Important Topics to Discuss with Virtual Exhibitors
Robyn Davis of Exhibitors WINH LLC shares the topics show organizers need to discuss with exhibitors to prepare them for their virtual event. [...]
Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force
CEIR VP of Research, Nancy Drapeau, PRC and CEIR Economist Dr. Allen Shaw share exciting news that benefit show organizers! The Event Analyzer is getting revamped and will be released soon. Read what you can expect from this tool. [...]
Predict Highlights from CEIR CEO – Cathy Breden, CMP, CAE, CEM
Prominent exhibition executives learned what the future holds for B2B exhibitions at this year's Predict. Cathy Breden, CMP, CAE, CEM shares the highlights and takeaways from the first virtual CEIR Predict conference. [...]
The Importance of Research: Navigating COVID-19
It’s a bold new world for exhibitions and events. “We have so many unknowns in our environment right now that we just don’t know when events are going to [...]
