Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One
Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series. [...]
Articles by Editorial Staff
Marketing in a Pandemic-Focused World
By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think [...]
What’s Next for the B2B Exhibitions Industry?
By: Brian Casey, CEM, Executive Director, International Textile Alliance Recently, I was approached as past CEO of the Center for Exhibition Industry Research (CEIR) to write [...]
A New Spin on Audience Engagement
If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration. [...]
B2B Exhibition Attendees Seek Engagement with Product Technical Experts – How Does Your Exhibit Booth Fare in Meeting This Need?
By Nancy Drapeau, PRC; Dr. Christophe Haon, Marketing Professor, Grenoble Ecole de Management; Dr. Trina Sego, Marketing Professor, University of Waikato, New Zealand; Dr. [...]
When Your Event Can’t Go Virtual
By: Betsy Jacoby-Greenleaf, CEM of Jacoby Expo & Events A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering [...]
The Ninja Future of the Second Stage COVID-19 World
By Gary Shapiro The coronavirus outbreak created – and continues to cause – economic disruption and cancellation of many events. As events slowly return, they will be [...]
Uncertain Future for Authority Built on Convention Business
CEIR CEO, Cathy Breden, CMP, CAE, CEM shares insights on the future of the exhibitions industry in Boston amidst COVID-19. [...]
Positive Indicators for AAPEX
How is AAPEX coping with COVID-19? Jessica Finnerty, CEM of the Auto Care Association shares positive indicators of their show. [...]
CEIR Insights on COVID-19 Impact on Exhibitions Industry
Key findings from a survey conducted by the Center for Exhibition Industry Research (CEIR) reveal that 2020 is not a complete loss for the business-to-business exhibitions [...]
