Maximizing Sponsorships
Sponsorships aren't just for the big exhibiting companies. Increase your brand awareness and booth traffic by maximizing sponsorships. [...]
Articles by Editorial Staff
Tips to Help Potential Attendees Justify Coming to Your Meeting
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the [...]
5 Tools to Transform Social Media into a Lead Generator
Barbara Rozgonyi publishes http://www.wiredPRworks.com, an award-winning blog about how to attract attention, build business and captivate communities. Barbara co-founded [...]
How Distinct Are You on the Trade Show Floor?
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels [...]
Nourish Yourself and Your Events Through Mindfulness
Lee Papa is an internationally recognized and award-winning mindfulness and meditation speaker and trainer based in Las Vegas. She owned and operated a 6,000-square-foot [...]
Making Event Tech More Accessible for Attendees with Disabilities
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the [...]
CEIR Case Study: An Interview with Kim Palastro of Pittcon
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]
Busting Green Exhibiting Myths
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels [...]
Sponsorship Trend: Activations vs. Exhibits
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, [...]
How AUA Tracks Learner Retention with Live Polling
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the [...]
