CEIR Case Study: An Interview with Kim Palastro of Pittcon
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face [...]
April 2019
Busting Green Exhibiting Myths
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels [...]
Sponsorship Trend: Activations vs. Exhibits
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, [...]
How AUA Tracks Learner Retention with Live Polling
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the [...]
