CEIR Rewind: A Look at 2018

 

Despite international tension with the United States and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust in the marketplace. The Center for Exhibition Industry Research (CEIR) provides countless insight for the exhibitions industry on growing show attendance, the importance of the channel and much more.

Note: International Association of Exhibitions and Events (IAEE) and CEIR subscribers may download most of these reports for free!

Tools for Developing Business Strategies CEIR

2018 CEIR Index Report

2018 ceir index cover_500x647The CEIR Index Report was developed to provide an objective measure of the annual performance of the exhibition industry. It is the leading industry resource tracking overall market performance of business-to-business exhibitions in the United States. It offers a valuable tool for strategic planning, benchmarking and evaluating business development opportunities.

Exhibition Forecast: Growth will rise to around 2.9% in 2018 before decelerating slightly to 2.7% in 2019 and 2.5% in 2020.

Price: $1,000.00
IAEE Member and CEIR Subscriber Price: $750.00

Purchase the report here: http://www.ceir.org/products/2726

How to Grow Attendance

For those responsible for attendee marketing for North American business-to-business (B2B) exhibitions, the reports in the How to Grow Attendance series provide benchmarks on common practices throughout a marketing campaign cycle, including planning, tactics used to reach and communicate with target audiences and methods used to evaluate outcomes. The series documents the state of attendee marketing practices and pinpoints elements of approaches that are found among organizations successful in increasing attendance.

how to grow attendance series graphic 500x647

Report One: Planning and Goal Setting that Positions Efforts for Success documents the most popular approaches used by organizers for attendee marketing and pinpoints characteristics where attendee growth is achieved.

Pro-Tip: Those who grew their show attendance started marketing efforts at least nine months before their event.

Price: $99.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2725

Report Two: Marketing Channel Mix and Other Tactics that Drive Growth focuses on what to use to build a marketing campaign that drives attendee growth, and provides an exhaustive inventory of marketing channel tactics and other activities that can be used over the course of an attendee marketing campaign.

Mix it Up: On average, 14 marketing tactics are used, including a mix of established and newer digital tactics and longstanding non-digital tactics.

Price: $99.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2741

Report Three: Messaging that Resonates and Delivers focuses on the heart of any marketing campaign – the messaging that drives attendance.

Recipe for Success: The three key ingredients for attendee marketing are speaking to key motivations for attending, making it personal and messaging that is authentic and relatable.

Price: $49.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2742

Report Four: Plans on Where to Improve Approach in Near-term Future uncovers attendee marketer commitment to improve existing approaches and evolve with fast-changing marketing norms.

Room to Improve: Look to maximize return on channel marketing efforts – ramp up what works, discontinue what doesn’t.

Price: $49.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2743

Attendee ROI Playbook

In a partnership with the PCMA Education Foundation and IAEE, we released the Attendee ROI Playbook series to highlight the importance of the B2B exhibitions channel to the business model. The series addresses the process of how attendees evaluate the outcome of attending and the metrics most commonly used to determine whether the trip was worthwhile.

All reports in this series are free of charge to all industry professionals.

Stay tuned! More fact sheets will be released in the beginning of 2019.

2018 ceir attendee roi playbook_generic_500x500

Fact Sheet One: Decision to Attend and Factors Driving Attendee ROI/Value documents 22 different metrics used by survey participants to assess the value of attending by pinpointing which are most popular, how users determine an event performed to their expectations and where they feel B2B exhibitions deliver the best ROI/value against each specific metric.

Did You Know? 1 in 4 attendees pay their own way to attend. 74% of attendees are also very involved in the decision whether to attend an event. Marketing efforts need to be directed to each prospective attendee – not just those with final say.

Price: $0.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2744

Fact Sheet Two: B2B Exhibitions Top-ranked for Value in Meeting Business Information & Purchasing Decision Needs focuses on what to use to build a marketing campaign that drives attendee growth, and provides an exhaustive inventory of marketing channel tactics and other activities that can be used over the course of an attendee marketing campaign.

Face-to-Face Matters: 57% of attendees rank B2B exhibitions as either the first or second most valuable resource.

Price: $0.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2745

Fact Sheet Three: Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS).

Time to Plan for 2019: 90% of attendees pre-plan and 93% of attendees engage in tracking activities.

Price: $0.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2749

Fact Sheet Four: Attendance Today and 2019-2020 Outlook documents the volume of attendance to business-to-business exhibitions in the past two years and plans for the near-term future, as well as reasons for these future plans. It also provides advice offered by attendees on how B2B exhibitions can be enhanced to further increase the value of their attendee experience.

Exhibitions Mean Business: Over 25% of business professionals plan to increase the number of events they attend.

Price: $0.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2751

Report Five: Generational Differences and Similarities summarizes all aspects in the 2018 Attendee ROI study, pinpointing how the value proposition for attending varies and is the same generationally.

Thirst for Knowledge: Learning objectives are equally important among generations (97%), but younger professionals place importance on a greater number of specific objectives in this category.

Price: $0.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2753

Report Six: Gender Differences and Similarities summarizes all aspects in the 2018 Attendee ROI study, pinpointing how the value proposition for attending varies and is the same by gender.

Who’s Got the Power? Men tend to work for the largest organizations, in terms of number of employees. Despite net purchasing power being high for both genders, men show a higher annual volume of purchasing power.

Price: $0.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2754

Industry Insights

With such a vast and diverse membership, CEIR appreciates insights from leaders in the forefront of the exhibition and events industry. In order for the industry to be successful for many years to come, the industry must thrive on change and innovation. For their contribution to the Industry Insights series, CEIR gives our sincerest gratitude to our guest authors – Marlys Arnold and Barry Siskind.

Designed to Engage – How to Build Elements of Engagement Into Booth Designs by Marlys Arnold.

Exhibit marketing strategist, Marlys Arnold is the author of Build a Better Trade Show Image and Exhibit Design that Works and host of Trade Show Insights. This seven-page report covers content relating to definition of engagement, discussion of the disconnect between what attendees want and what exhibitors are doing, range of engagement opportunities to consider using in an exhibit booth, three case studies and other examples.

Quote of the Day: “Information is everywhere. People crave experiences instead, especially in a face-to-face environment.”

Price: $24.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2724

It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution by Barry Siskind   

Seasoned exhibitor training consultant Barry Siskind urges exhibitors to shift engagement approaches to align with the new dominant generation in the workforce – Millennials.

Words of Caution: “When exhibitors ignore the influence of Millennials, they place their trade show investments in peril. Unless Millennials are being properly engaged, all good intentions are simply window dressing.”

Price: $24.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2752

Marketing Spend Decision Report

2018 ceir marketing spend decision cover 500x647

The 2018 Marketing Spend Decision Report tracks how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets. Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant.

Measuring Success: The most popular success metrics are sales metrics and marketing metrics.

Price: $99.00
IAEE Member and CEIR Subscriber Price: $0.00

Download the report here: https://www.ceir.org/products/2723

Webinars

ceir webinarsThis year, CEIR rolled out webinars to better equip industry professionals on how to use the research to their advantage. The webinars brought certain reports, such as the CEIR Index and the How to Grow Attendance series, to life and provided industry professionals success stories on how the research has helped others strategize a better business plan for their organization.

To view recordings of the CEIR webinars and view tip sheets, please visit: https://www.ceir.org/ceir-webinars

All of the CEIR research and tools are readily available at your fingertips. Stay tuned for what’s to come in 2019 for CEIR. Subscribe to our blog at https://ceirblog.wordpress.com/ for the most current and up-to-date research on the events and exhibitions industry.

ceir-blog-header_5

2 Comments on CEIR Rewind: A Look at 2018

  1. Renald Labarre // January 7, 2019 at 9:23 am // Reply

    Great job. Thanks!

  2. Reblogged this on IAEE Blog Station.

Leave a Reply to Renald Labarre Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: