Please Come In …
by Caitlin Fox When’s the last time you looked at your event’s website through the eyes of your end user, searching for event content you’d need to make a decision [...]
April 2017
Female Empowerment in the Exhibition Industry is a Numbers Game
by Michelle Bruno You would think that an industry in which the majority of the workforce is female would make an effort to advance women. That may or may not be the case in [...]
Why Face-to-Face Events Should Matter to B2B Marketers
by Chris Brogan If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of [...]
The Trade Show Director Never Saw It Coming
Ever wonder why a new trade show director’s hair goes gray by Day 3? by Tony Compton Johnny’s smartphone alarm rang precisely at 5:30 in the morning, but today he [...]
