Are Digital and Face-to-Face Marketing Frenemies?
by Caroline Meyers Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, [...]
March 2017
Effective Marketing Appeals to Emotions
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually need–the kinds of products and services they feel are [...]
At Last, Penny-Pinching Catches Up with Association Organizers
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
25 Quarters and… Stopping: Consistent Tradeshow Industry Growth Comes to an End
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]
