by Caroline Meyers Think about the last time you went a trade show, conference or networking event. There was a hubbub of noise and conversation. You are there to learn, [...]
by Silvia Pellegrini The most difficult things to sell ALWAYS end up being products and services people actually need–the kinds of products and services they feel are [...]
by Bob James A telling statistic lies deep within CEIR’s new report, Cost to Attract Attendees. It could in part explain why association-owned shows have recently seen [...]
by Michael Hart You had to figure it was going to end sooner or later: After 25 consecutive quarters, tradeshow industry performance experienced a decline at the end of 2016, [...]