By Nancy Drapeau, PRC, CEIR Research Director
I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event.
Next week’s lectures will focus on two important topic areas:
This session looks at trends and approaches to integrating digital into an exhibit program. Adam Polaszewski, my colleague and co-presenter always brings great energy and passion to this discussion.
This is a topic area where exhibitors can never rest on their laurels, as it is important to keep a pulse on attendees’ most urgent needs and assure the exhibiting approach is positioned to hit their value meter. Doing so creates that opportunity to connect, converting a lead to an interested prospect and ultimately sales. This year’s session evaluates attendee needs in general as well as young professional needs and preferences. What I love about this session is the brainstorming element, where brand marketers share their experiences and ideas on how to ramp up their game. It is a fun way to take advantage of face-to-face interactions, and the power in learning it can deliver!
So if you’re at the EXHIBITORLIVE next week, come join me at one of the sessions. Or visit the IAEE booth, at 1709.
Also, we will be releasing a new report, The Marketing Spend Decision, at EXHIBITORLIVE on Tuesday morning. Stop by the EDPA booth (#859) or the IAEE booth (#1709) for a copy of the Executive Summary of the report.
Or if you are in between sessions and are on Level 3 on Monday, come visit me at the Smart Bar between the hours of 10 am and 11 am.