By Mary Tucker
CEIR Blog Manager
CEIR and SISO will be releasing a new study this week, 2014 Young Professional Attendee Needs and Preferences Study, that continues to look at the young professional attendee. This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend.
The report provides a profile of young professionals by their career attitudes, extent of participation in exhibitions, and motivations for attending and not attending. It also includes preferred communication methods with organizers for pre-event, onsite and post-event communications. While many of the findings fall in line with what is expected, there are a few surprises.
Keep an eye out for the release of 2014 Young Professional Attendee Needs and Preferences Study – breaking details can be found at www.ceir.org.