This post written by Nancy Drapeau, PRC, Research Director
For many exhibitions, the summer months are a time to retool and reflect on lessons learned from the last edition, and a moment to strategize for the next event cycle. Kimberly Hardcastle-Geddes, CEM,President of the Marketing Design Group and I will present a one-hour session which will examine the major trends in what attendees seek to achieve when they take the time to travel to an exhibition, and what they hope to experience. Insights are also offered that can help marketers craft messaging that will resonate with attendees. Kimberly will provide specific examples of how to take these trends and convert them into content and marketing approaches that work. So, if you are available on 26 June at noon CDT, join us. Or better yet, make this session a lunch-and-learn for your team!
Register now, it’s free! http://www3.gotomeeting.com/register/633536646