Interview with B2B MEDIA on Addressing Generations in Workforce

This post written by Nancy Drapeau, PRC
Research Director

Last week Charlotte Woolard of B2B MEDIA asked questions about the recently-released report, Generational Differences in Face-to-Face Interaction Preferences and Activities. The format of the interview entailed a question and answer approach, aimed at understanding the impact of results from the perspective of event organizers. To read this article, go to:

http://www.btobonline.com/article/20130521/MEDIABUSINESS04/305209994/ceir-event-marketers-must-adapt-to-multiple-generations

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