by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business [...]

by Caroline Meyers It is all too common to find sales and marketing—the two most influential departments in a corporation—at odds with each other. In our industry, we see [...]

by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again and again in [...]