By Anne Thornley-Brown A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Last-minute event planning is a bad idea for so many reasons. It’s tougher to [...]
By Michelle Bruno For all of its myriad benefits, digital marketing for attendee acquisition can also be extremely challenging. Measurability and choice go hand in hand with [...]
By Michael Doane, Marketing Manager, CadmiumCD I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners [...]
